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According to a GfK study on regional purchasing power for holiday travel, Germans spend almost five percent of their purchasing power on holiday travel. At €1,020 per person, Germans’ expenditures on holiday travel exceed even what they spend on automobile
Tourism destinations: the challenge of ‘managing’ humans instead of things Especially in emerging tourism destinations, destination management structures are either non-existent, volatile or present little market orientation. There may not be a sufficient critical mass of tourism enterprises or visitors
A short ad of a toothbrush is well known in Germany and reached cult status in the nineties. Many people still remember it – for good reason. The ad is simple and effective. Effective because it reaches consumers and because
In an ever-evolving marketplace, 2017 is yet another exciting year presenting many new developments. Some of the major trends, in general and in tourism, include sustainability, virtual reality, the growth of the sharing economy, increased personalization and focus on the
Cologne’s cuisine is highly varied. With more than 3,000 gastronomic establishments to choose from, there is something to meet every taste. Alongside the hearty fare served up in the typical Cologne brewery pub, a whole range of new restaurants recently
Have you noticed? Most airline passengers do not pay attention when the safety video is being shown. Having seen more of the same again and again, they prefer to look out of the window, fiddle around with their smartphone or
The United States of America is a large country with a remarkably diverse tourism offer. Dazzled by an endless array of attractions, first-time visitors often report that “everything looks like in the movies” – not really a surprise considering that
Germany has a long tradition of train travel and the entire country is criss-crossed by many train connections. The national railway service Deutsche Bahn transports a whopping 2.2 billion passengers per year – that is more than the population of
The nearly-Zero Energy Hotels (neZEH) e-toolkit launched by UNWTO – UN World Tourism Organization and partners, which is available online at www.nezeh.eu, assesses the energy performance of hotels and proposes measures to improve efficiency and increase the use of renewable
Peru boasts an incredible cultural and natural diversity. Whether you want to visit Machu Picchu in the south or learn about the Moche culture in the north, fascinating ancient sites await to be discovered throughout the country. In biological terms,