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Often innovation is associated with bold changes and big leaps towards a newer and better solution – some kind of breakthrough that is spectacular in nature. But the truth is that many innovations take place in small and continuous steps
Holger Raschke is the founder of Berlins Taiga, an innovative tourism startup that allows visitors to learn about Soviet influence and history during the cold war by visiting sites in and around Berlin. In the following interview, the young entrepreneur
A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is