Many organizations resolving complex issues for their members once started out as informal networks, facing similar challenges without having yet the structure in place to deal with them all. There are a few decisive elements that support the consolidation of such networks.
Identify shared interests
In the beginning, a shared interest in solving some problem or tapping into an opportunity that arises, is usually the first step to kick-start the formation of an – initially informal – network. This can be driven by circumstance or can be deliberately designed by surveying the interests of key stakeholders and identifying overlapping motives.
Involve relevant players
The initial group of players should have some degree of pertinent expertise and a certain level of economic consolidation to contribute to the success of the network; the effectiveness of the network depends on the strength of the stakeholders involved.
Example of a fully established Tourism Network: The Power of 10
Create initial quick wins
A win-win mindset is always crucial for the network to sustain itself over time. In the beginning, quick wins are of particular importance. These can be accomplished by focusing on small doable projects with predictable, demonstrable outcomes that help to create the trust and confidence required to tackle bigger challenges. Step-by-step, cohesion is built that paves the way for a more long-term oriented approach.
Clarify roles and values
In the beginning, a network can be driven by a specific situation, creating an ad-hoc climate of cooperation. In the long run, cooperation tends to build upon shared values and well-defined roles that need to be clarified as the network solidifies. Roles are often complementary in nature, creating synergies based on the core competencies of different members. Different perspectives also help to solve problems creatively and in a balanced, holistic manner. As a shared sense of purpose emerges, an organizational consciousness strengthens that can respond flexibly to ever-changing demands.
Name a facilitator
Networks require leadership and the mediation of different interests under a common, but possibly still crystallizing vision. It helps to find a person, or a core group of persons, that has the capability to articulate different perspectives and create a climate of constructive cooperation among all involved.
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