Car sharing

In an ever-evolving marketplace, 2017 is yet another exciting year presenting many new developments. Some of the major trends, in general and in tourism, include sustainability, virtual reality, the growth of the sharing economy, increased personalization and focus on the

A much overlooked marketing principle: Establish a new category

A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is