Consumer perception

Dr. Best – The smarter toothbrush gives in

A short ad of a toothbrush is well known in Germany and reached cult status in the nineties. Many people still remember it – for good reason. The ad is simple and effective. Effective because it reaches consumers and because

Top 3 most important corporate responsibilities, according to consumers

Consumers say companies should focus on providing good jobs, good quality products and being environmental The top three most important responsibilities for companies today, in the eyes of consumers, are providing good jobs for people, producing good quality products or