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Often innovation is associated with bold changes and big leaps towards a newer and better solution – some kind of breakthrough that is spectacular in nature. But the truth is that many innovations take place in small and continuous steps
Nora is a 15 year old school girl living in Berlin. Together with some soon-to-be ‘classmates’, she has big plans for crossing the Atlantic ocean in a boat on a unique adventure. Here she shares the story of how she
Have you noticed? Most airline passengers do not pay attention when the safety video is being shown. Having seen more of the same again and again, they prefer to look out of the window, fiddle around with their smartphone or
A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is
Creative lifestyles can be experienced in dynamic urban centers along the Danube, such as Linz, Bratislava or Belgrade, that offer a lot to young visitors and to the young at heart. The Serbian capital Belgrade has long been considered the
In the fast changing environment of the modern world, creativity is a key trait in order to adapt and stay ahead of the game with innovative solutions that might concern your business, workplace or personal productivity. Here are five practical