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Often innovation is associated with bold changes and big leaps towards a newer and better solution – some kind of breakthrough that is spectacular in nature. But the truth is that many innovations take place in small and continuous steps
2018 marks a decade since the launch of the Adventure Tourism Development Index (ATDI), a global ranking of countries for adventure tourism competitiveness produced periodically by the Adventure Travel Trade Association (ATTA) and The George Washington University. The 2018 ATDI
Holger Raschke is the founder of Berlins Taiga, an innovative tourism startup that allows visitors to learn about Soviet influence and history during the cold war by visiting sites in and around Berlin. In the following interview, the young entrepreneur
A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is
Leadership matters. In a highly interdependent world in which mostly organizations or networks, not individuals, face the complexity of the many challenges of the modern age, leadership can make all the difference. However, in practice, leadership is approached from many