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Nora is a 15 year old school girl living in Berlin. Together with some soon-to-be ‘classmates’, she has big plans for crossing the Atlantic ocean in a boat on a unique adventure. Here she shares the story of how she
Germany has a long tradition of train travel and the entire country is criss-crossed by many train connections. The national railway service Deutsche Bahn transports a whopping 2.2 billion passengers per year – that is more than the population of
Which destination do most Germans prefer? Even though the country is surrounded by many enticing neighboring countries, it is still Germany itself! Germany is a diverse tourism destination in the heart of Europe, boasting an endless array of cultural attractions
A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is