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Often innovation is associated with bold changes and big leaps towards a newer and better solution – some kind of breakthrough that is spectacular in nature. But the truth is that many innovations take place in small and continuous steps
Holger Raschke is the founder of Berlins Taiga, an innovative tourism startup that allows visitors to learn about Soviet influence and history during the cold war by visiting sites in and around Berlin. In the following interview, the young entrepreneur
A short ad of a toothbrush is well known in Germany and reached cult status in the nineties. Many people still remember it – for good reason. The ad is simple and effective. Effective because it reaches consumers and because
Have you noticed? Most airline passengers do not pay attention when the safety video is being shown. Having seen more of the same again and again, they prefer to look out of the window, fiddle around with their smartphone or
A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is
In the fast changing environment of the modern world, creativity is a key trait in order to adapt and stay ahead of the game with innovative solutions that might concern your business, workplace or personal productivity. Here are five practical