A simple, often overlooked marketing principle is this: differentiate yourself by establishing a new category of product or service. This approach, of course, ties into the principle of segmentation because it relates to the needs of a particular target group, but is
The impact of social media on the way we travel
With the advent of social media, the way we travel has changed forever, to the degree that some travel behavior now really is a function of social media. For example, some people pick a travel destination solely on the ground that it will