USP – Unique Selling Proposition

Diving deep into the Soviet history of Germany’s capital: Berlins Taiga

Holger Raschke is the founder of Berlins Taiga, an innovative tourism startup that allows visitors to learn about Soviet influence and history during the cold war by visiting sites in and around Berlin. In the following interview, the young entrepreneur

Dr. Best – The smarter toothbrush gives in

A short ad of a toothbrush is well known in Germany and reached cult status in the nineties. Many people still remember it – for good reason. The ad is simple and effective. Effective because it reaches consumers and because